The Boondock team worked closely with Sacred Heart leadership to establish a clear brand foundation for this nationally recognized Catholic institution of higher learning within the Archdiocese of Detroit. We collaborated in creating a framework that clearly defines their values and attributes, and how they create value. This framework includes a clear understanding of their vocation, philosophy and what sets them apart.
With a new brand foundation in place, Boondock worked to create a brand identity as an expression of Sacred Heart Major Seminary, including a refined logo and identity system, typography, color palette, photography and graphic styles. This "graphic language" has been impactful in unifying the many components and offerings of the brand and amplifying their overall impact. We also developed a series of educational program collateral, interior displays, exterior signage and promotional merchandise.

Brand communications from Sacred Heart Major Seminary are now clearer, easier to create, more impactful, and, above all, clearly recognizable. Unified communications reinforce the brand, which translates to more success in recruiting students and faculty, cultivating donors, soliciting funding, forging partnerships, and creating a real and lasting impact on their community, diocese, and Church.