Telling the story of one of the fastest growing risk management firms
in the U.S
Risk International is an independent risk management services group for mid-sized to Fortune 500 enterprises with complex risk management challenges. Risk’s model is like no other. Their independence from the insurance industry makes them distinguished — and refreshing. While Risk International’s growth had surged over the previous few years, the brand had not evolved withthem. Boondock Walker was charged to develop a brand foundation that would clearly and effectively distinguish the brand, and to create the marketing tools that would help advance their continued growth.
One of the biggest marketing challenges is articulating a brand essence inside a company. Brand values are the code by which the brand lives. We worked closely with Risk International’s executive team to clearly define their core brand values in alignment with their clients’ needs. We helped them more clearly articulate the business they’re in, their philosophy, and the value deliverables that clearly set them apart from the competition.
Following our comprehensive approach at reevaluating and defining the Risk International brand, we developed a series of unconventional brand messages and graphic system to support it. We also established a brand identity system with identity standards and guidelines. We created and built a new website, sales collateral, and sales presentation system to communicate it. We also created a system of complex infographics to illustrate their unique business model and value proposition.
Unlike traditional brokers, Risk International is directly aligned with its clients and provides fully independent advice and services free from any conflicts of interest with insurance carriers. They continue to disrupt the traditional employee benefits and insurance brokerage business, and have expanded offices from Cleveland to Charleston, S.C., and Charlotte, N.C. They rank 870 on the INC. 5000 Fastest Growing Private Companies in America.